Bruce has been shooting high fashion since 1985. His main fashion clients have included several house hold names in couture, bridal designer wear, lingerie, hosiery, high fashion, and swimwear. Since his beginnings, Bruce has been shooting a mixture of advertising, editorial, and catalogue images, for which some clients have contracted him to shoot some of the world’s top fashion models, including Nigel Barker (Americas Next Top Model), Patricia Velasques (The Mummy).

Bruce’s style reflects classical elegance, romance and the perfect line, during every shoot he strives to have the story depicted in the images appear realistic and believable, full of energy, emotion, creating a sense of the occasion, what happened before during and after. Bruce continues to shoot high fashion along with being a guest tutor and speaker at some of the largest photography conventions and seminars across the globe.